Poster
and handouts in lobby during the busy, pre-Christmas period
Advertising
in the Casa Loma Herald newsletter - to be distributed mid-October
Advertising
in Casa Loma Events Calendar flyer - distributed at the Castle
during the fall
Advertising
in Casa Loma's monthly listings updates to the Greater Toronto Area
- print and electronic media
Advertising
on event signage board in front of the Castle
Advertising
in all daily and local newspaper Events sections, including the Toronto
Star, Globe & Mail, National Post and Town Crier
- starting October
Advertising in October events ad in the Toronto Star - mid-October
Press releases to CBC Radio and TV, City TV, Rogers TV, CTV, CFRB
Radio and Wave 94.7 FM for public announcements on all Toronto radio
and television stations - weekly starting in October
Pamphlets in the tourist pamphlet box at the hotels
Minicard coupons on the minicard board at the hotels
Advertising in Visual Arts Ontario, Mass Art Guide, Slate,
MASS, Where for Travellers and Post magazine
10,000 postcards distributed to local merchants, churches,
synagogues, schools, hospitals and golf clubs
Announcements on tourist online services, such as:
-
www.toronto.com
- averages 700,000 visitors per month
-
Ontario
Tourism - averages 500,000 visitors per month
